About BCCA
The official voice of BC cattle ranchers since 1929.
The Official Voice of BC Cattle Ranchers
Since 1929, the BC Cattlemen's Association has been the official voice of cattle ranchers throughout British Columbia. It is a grassroots organization of eight zones that encompass 14 regional and 30+ local associations. Members join through a regional or local association, connecting ranchers to the programs, advocacy, and resources delivered across the province.
As a nonprofit association, BCCA is the official voice of BC cattle ranchers. It works on behalf of producers on the issues that affect their operations, their land, and their communities, while delivering practical programs that support ranchers on the ground.
Our Mission
To promote, support and protect a healthy cattle industry that provides quality beef products and is guided by strong membership, environmental stewardship, respect for stakeholders and excellent business practices.
Our Vision
A sustainable cattle industry that serves and enhances the vibrancy of our communities.
How We Are Funded
BCCA is funded through membership fees and check-off dollars from the Cattle Industry Development Council, with additional project grants from the Beef Cattle Industry Development Fund. This funding supports the advocacy, programs, and resources delivered to cattle producers across British Columbia.
What Sets Us Apart
A century of advocacy, a grassroots structure, and practical programs for ranchers.
The Official Voice Since 1929
For nearly a century, BC Cattlemen's Association has represented cattle ranchers throughout British Columbia on the issues that shape their operations and communities.
A Grassroots Structure
Eight zones encompassing 14 regional and 30+ local associations keep the organization connected to ranchers in every corner of the province.
Representing the Province's Cattle Herd
BCCA represents over 70% of BC's cattle herd, giving producers a strong, unified voice on policy, programs, and industry priorities.
Practical Programs for Ranchers
From emergency response and fencing to livestock protection and stewardship, BCCA delivers programs that ranchers can use on the ground.
Our Team
The BCCA staff coordinates programs, membership, communications, and advocacy on behalf of cattle producers across British Columbia.
Elaine Russell
General Manager
Lisa Acres
Program Delivery Manager
Jo-Anne Beharrell
Accounting Manager
Carley Stewart
Policy and Issues Manager, CIDC Coordinator
Julie-Anne Puhallo
Communications Manager & Editor of Beef in BC
Jess Verrault
Programs & Membership Coordinator
Vicky Lee
Field Resource Manager, Fencing
Alana Palmer
Public Affairs and Education Coordinator
Sarah Wollersheim (Maloney)
Verified Beef Production+ Coordinator
Andrea Haywood-Farmer
Land Stewardship Coordinator
Board and president positions change with elections. Please contact the office for the current board of directors.
Get Involved
Join BC Cattlemen's Association through your regional or local association, or contact the office to learn more.